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Title
Text copied to clipboard!Paid Traffic Specialist
Description
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We are looking for a highly skilled Paid Traffic Specialist to join our digital marketing team. This professional will be responsible for planning, executing, and optimizing paid media campaigns across various platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. The ideal candidate should have a strong understanding of traffic acquisition strategies, data analysis, and conversion optimization.
The Paid Traffic Specialist will work closely with the content, design, and sales teams to ensure campaigns are aligned with business goals and deliver measurable results. They will manage media budgets, conduct A/B testing, monitor performance metrics, and propose continuous improvements to campaigns.
Additionally, the professional should stay up to date with market trends, new tools, and changes in ad platform algorithms. The ability to interpret data and turn insights into strategic actions will be essential for success in this role.
If you are passionate about digital marketing, have proven experience in paid traffic, and are looking for a dynamic and collaborative environment, this is the perfect opportunity for you.
Responsibilities
Text copied to clipboard!- Plan and execute paid media campaigns
- Manage ad budgets
- Optimize campaigns based on performance data
- Conduct A/B testing to improve conversions
- Monitor and analyze campaign metrics
- Collaborate with content and design teams
- Stay updated on platform trends and updates
- Create performance reports
- Propose continuous improvement strategies
- Ensure campaign alignment with business goals
Requirements
Text copied to clipboard!- Proven experience with Google Ads and Facebook Ads
- Knowledge of sales funnels and conversion
- Analytical skills for data interpretation
- Familiarity with tools like Google Analytics
- Ability to work in cross-functional teams
- Strong verbal and written communication
- Organized and detail-oriented
- Degree in Marketing, Advertising, or related fields
- Certifications in ad platforms (preferred)
- Proactive and results-driven
Potential interview questions
Text copied to clipboard!- Which paid media platforms have you used?
- Do you have certifications in Google Ads or Facebook Ads?
- How do you optimize campaigns?
- Can you describe a successful paid traffic case?
- How do you handle limited budgets?
- Which metrics do you consider most important?
- Have you worked with A/B testing?
- How do you stay updated on digital marketing trends?
- What is your experience with sales funnels?
- Have you worked with e-commerce or lead generation?
